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The Incorporation of ISKCON in New York
The International Society for Krishna Consciousness has potential as a peaceful extra-governmental force for this kind of change, nationally and internationally. In 1966, Srila Prabhupada included in ISKCON’s articles of incorporation a far-reaching statement of the movement’s purposes. Among them: “To bring the members closer together for the purpose of teaching a simpler, more natural way of life.”
Srila Prabhupada did not, however, recommend high-pressure lobbying. Instead, he emphasized the establishment of self-sufficient agrarian communities. “If these farm projects are successful,” he wrote to a disciple in 1975, “then all this industry will be closed. We do not have to make propaganda, but automatically people will not want [it].” Srila Prabhupada also envisioned gardenlike towns that would be more habitable than today’s cities and suburbs.
People want a secure and satisfying way of life. If they can be shown attractive alternatives to life in industrial society, they will make the right choices. In the long run, this is more effective than organizing campaigns to curb toxic emissions from factories.